evelynchou

How to Live & Breathe Social Media

In Marketing, Social Media on 2010/07/09 at 12:32 PM
First off, KNOWING WHO YOU ARE, or at least why you are here tweeting or blogging about stuff others might be interested.

For me, as I call myself a “SEO/SEM/Social media enthusiast,” I use the whole social media-sphere for personal branding & connections. Many small businesses, corporate, or even retails have different goals utilizing social media, but from what I’ve seen, most of them do so just because they feel social media is becoming a trend and they HAVE to hop on. But think about this, how can you get your audience excited about you / your business when you don’t even know what you are doing?

Then DETERMINE WHAT IDENTITY YOU WANT TO PRESENT to the social world. According to Gigya and Infographic, people tend to trust different identities on different sites. (Source: Mashable) I can’t tell you how many times I’ve seen some “exotic” tweets and wondered why these aren’t on author’s personal blog. When I started my romance with Facebook in 2006, LinkedIn in 2008, and Twitter in 2009, I pretty much distinguish their function to be “personal | professional | information.” However, I find making the separation purely black-n-white is almost impossible. If you have a good strategy differentiating identity between these sites, please do share 🙂
What else?

  • EXPLORE INTEREST & PROFESSION. BE A HUNGRY READER – If read your posts, can I tell what profession / interest you have? While profession determines mostly the content you share, it’s your interest brining your character to life. I constantly read articles on Read Write Web, Search Engine Land, Inc, TechCrunch, Mashable, Wired, Business Insider, and AdAge. I constantly tweet about SEM/SEO, entrepreneurs, marketing, advertising, and PR – partly is what I do, and partly is what I want to do in the future. At the same time, I’m also interested in multi-cultural stuff, recipes, fashion, and travel. Rarely do I talk about those hidden sides of me, but once in a while you can see me unlock another badge on foursquare while I explore around the world. You’ll be amazed how many people in social media are connected with you because of these interest or information you share.
  • (1) ASK QUESTIONS (2) LISTEN (3) CONVERSEPardon me if you find my observation over-generalizing: many people JUST like to talk about themselves, in real life, and in cyberspace. Don’t get me wrong, it is great having the ability to tell your own story, but I doubt many of you enjoy reading lots and lots of tweets/posts about how great the person/business is and feel like answering a cold-call from some telemarketers. So I follow this sequence: first I ask questions (what do you do and how you utilize social media…etc), then I listen to others’ story (because I genuinely am interested in their story), and I share my ideas and probably a little bit about myself in the conversation.
  • STEP OUT OF YOUR COMFORT ZONE. SHOW UP – I am NOT a shy person. Period. But from time to time I find myself stuck in the corner of a social event or don’t even know how to start a conversation. I still remember the 1st social media event I attended, Future Midwest, that was only about 3 month ago. I went by myself, picked the last row (partly because I need outlet for my laptop), and didn’t even start a conversation until I met Kathleen. But ever since I tried to be active in all the related events like tweetea and #SMCD. From those events I oftentimes have be invited to some wonderful parties (just 2 weeks ago I went to this #ilovedetroit video contest party. It’s simply amazing seeing many people gathering positive efforts for Metro Detroit) What I am trying to say is: were it not for my first baby step, I would have missed opportunities getting to know some brilliant people like Dave Murr, Brandon, Hadi, Adrian, and even some folks down in Chicago like Drew, Jeff, and Elyse. There are many other entrepreneurs, marketers, and bloggers who have enlightened my day by a short tweets or an entertaining article. Social media site is just a beginning, or a bridge, connecting to real-life experience and great minds.
  • PERSISTENCE IS THE BEST POLICY IN SOCIAL MEDIA – Last but not least, be patient & persistent. There will be times when you see absolutely no conversation or conversion heading to your way. There will be time when you FT job completely takes away your energy. But remember why you are here and how much inspiring conversation or great people you can happen to meet or have a conversation. When you make social media part of your life, you ARE, living & breathing it.
  • For corporate & small business utilizing social media, read Brian Solis article
    Also read: 5 Tips on How to Create an Effective Online Portfolio

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  1. Good post! I would say that it is somewhat easy to split your personalities a bit online. For me, LinkedIn is all business. Facebook is basically all personal. Twitter is a combination of the two. It shows my business side during the day but I’ll show off my personality and interests in there too. For social media to work, I feel you have to have both elements of professional and personal. That sort of transparency will aid success of social media efforts

  2. Nice post, Evenlyn.

    Well thought out advice delivered with passion. It’s hard to believe you’ve only been socializing in our Detroit social media space for 3 months or so, seems like I’ve known you longer. And that’s a good thing.

    Mike

  3. Morning Drew & Mike,

    Appreciate your insights. I agree with Drew on how to segment Twitter, Facebook, and LinkedIn. But as social media gets more popular, audience expect to see your personality. So it is tricky sometimes. That say, how do you determine who you accept to be your friends / networks on those social sites? (I assume we have little control over who is following us on Twitter)

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